Chris Anderson
Chris Anderson took an incisive look at the economy and world around him and saw that things were changing. When he chronicled this change in his book, The Long Tail, he gained immediate attention from the mainstream media and business executives everywhere.
His theory is that our economy and our culture are changing from that of mass-market super-hits to many, many niches.
Anderson is no stranger to writing. He's worked as a reporter and correspondent for such places as Nature, Science, and The Economist. At the latter magazine, he held many posts and launched their coverage of the Internet and helped design their Web presence. In 2001, he took over as editor-in-chief of Wired, soon winning two National Magazine Awards for excellence.
His background, though, is that of science. He studied physics at George Washington University and did research at Los Alamos National Laboratory. He also studied quantum mechanics and science journalism at the University of California at Berkeley.
Anderson has a wife and four children.
